Brand Identity Design for an Executive Coach
An established executive coaching business wanted to refresh its brand with a more modern logo. We designed the new logo and worked closely with the client to choose a new color palette and brand typography, giving the business a fresh visual identity for the next stage of its work.
The Challenge
The client wanted to update the look of their existing business, starting with a more modern logo. The refresh also called for a new color palette and brand typography, with all three elements working together to give the brand a consistent, contemporary feel.
The Approach
A new logo, with colors and typography chosen together.
We designed a more modern logo and worked with the client to select the colors and typefaces that would accompany it. These choices were made together, considering how each element complemented the others and whether the overall direction felt right for their business.
A fresh visual direction for an established coaching business.
The client helped shape the choices throughout the process, making the final identity a shared expression of how they wanted their business to look.
Our Client Outcomes
The business now has a new logo, a coordinated color palette, and a defined set of brand fonts. Together, they give the brand a more modern appearance and a consistent starting point for future website updates, social content, and client materials.