LinkedIn Brand Thought Leadership for an Executive Coach
The Challenge
The Approach
An established executive coach wanted to reposition their brand on LinkedIn.
An executive coach sought to thoughtfully reposition their brand while simultaneously establishing a strong and credible presence as a thought leader on LinkedIn. The client sought a sophisticated yet powerful way to stand out online and establish a cohesive brand presence across their website and other social media channels.
On-brand customized Social Media pack featuring carousels, brief videos, and single LinkedIn posts.
To increase LinkedIn visibility and premium positioning, we carefully paired traditional fonts, simple, clean lines, contemporary colors, and distinctive authority-building content pieces that spotlight forward-thinking ideas. The result is a fresh and modern, content-focused look and feel that spotlights the ideas and authority.
The client experienced an immediate increase in LinkedIn post engagements and interactions. They also received new client leads and inquiries for speaking engagements and potential collaborations.
Our Client Outcomes
The client reported consistent audience growth and an increase in the number of new LinkedIn followers. The client’s LinkedIn profile increased visibility and the number of coaching referrals from the post engagement and shares.
The client noticed better audience alignment and an increase in thought leadership opportunities due to a cohesive online presence across the website and social media channels.