LinkedIn Content Design for an Executive Coach
An established executive coach wanted their LinkedIn presence to better reflect their expertise and connect visually with their website. We created a coordinated collection of carousels, short videos, and individual post graphics, giving their ideas a recognizable style while keeping the content at the center.
The Challenge
The client wanted to reposition their brand and build a stronger presence as a thought leader on LinkedIn. They needed a visual style that reflected their professional experience, gave their ideas room to stand out, and felt consistent with their website and other social channels.
The Approach
A consistent visual style across carousels, short videos, and individual posts.
We paired classic typography with clean layouts and a contemporary color palette, giving the client’s content a fresh look that stayed connected to their brand. The design carried across carousels, short videos, and individual LinkedIn posts, with each format shaped around the ideas being shared. The focus was on making those ideas easy to follow and recognizable as the client’s own.
Bringing an established coaching brand into focus on LinkedIn.
They also noticed that their content was reaching people more closely aligned with their work. A consistent presence across their website and social channels helped support the professional reputation they wanted to build.
Our Client Outcomes
Their audience continued to grow, with more followers and coaching referrals coming through post interactions and shares.
The client reported increased engagement with their LinkedIn posts, along with new inquiries about coaching, speaking engagements, and potential collaborations.