Before investing in a full coaching platform, a confidence coach and their business partner wanted to test a new program. We developed a focused Squarespace website to introduce the offer, learn what interested potential clients, and gather insights for the next stage.
Website Strategy for a Confidence Coaching Program
The Challenge
The Approach
The client needed to find out whether people were interested in the program and willing to pay for it. Before expanding the offer or investing in a dedicated coaching platform, they wanted a straightforward way to present it to potential clients and learn from their response.
A simple website built around the offer and its intended audience.
We organized the website into six key areas: Home, Quiz, Archetypes, Programs, Blog, and a free Webinar page. This gave the client space to present different versions of the offer and explore which topics interested visitors. A quiz, together with Squarespace and Google Analytics, helped gather feedback and track how people engaged with the content.
Testing a new coaching offer before committing to a larger investment.
Blog analytics highlighted the topics visitors returned to and the questions they wanted answered. The client used these insights to refine the program content and adapt the experience to their audience.
The project also helped the client build an email list of interested contacts for a future relaunch, with a website already in place to support it.
Our Client Outcomes
Testing different versions of the offer helped the client understand which programs appealed to potential clients and where there was interest in taking part.