Website Strategy For a Pilot Confidence Coaching Program
The Challenge
The Approach
A confidence coach and a business partner needed a quick and easy way to test a new coaching offer.
A professional confidence coach, alongside a trusted business partner, needed a quick and straightforward way to test a new and promising coaching offer before investing in scaling up the program or buying expensive online coaching platform tools. Their primary goal was to test their customer interest and purchase intent.
Simple yet efficient and cohesive website wireframe focusing on the niche of choice.
Since the purpose of the landing page was to test the offer, discover customer preferences, and understand the purchase intent, we focused on a basic website with six key sections (Home page, Quiz Page, Archetypes, Programs, Blog, and free Webinar page) paired with a quiz and web analytics (Squarespace/Google Analytics).
Our Client Outcomes
By testing various versions of the offer simultaneously, the client was able to gauge potential clients’ preferences and better understand the genuine interest in the offered programs.
Blog analytics further revealed the questions that potential clients were most interested in. The client utilized the insights to enhance the program content and tailor the experience accordingly.
The client generated an email list of potential leads to activate when the program is relaunched. The client will use the website for the program relaunch.